eCommerce is big business. Consumer purchasing habits have changed drastically over the past few decades. Instead of going to brick and mortar stores, they prefer to check out products online in the comfort of their own homes. It’s fast, convenient, and efficient. Electronic payments and vastly improved delivery systems further pushed adoption. However, this success has also made the ecommerce space incredibly competitive with many players jostling for attention. Making your site rank better can help your bottom line. Below are a few SEO tips that can get you closer to your targets:
Search engine don’t like seeing duplication among page contents. They downgrade these since they do not contribute anything new to the topic at hand. The problem is that duplication is rampant among ecommerce stores. A lot of sellers rely on the marketing copy provided by the manufacturer, especially if they have a large inventory. They could rank higher if they took the time to write unique product descriptions for what they sell instead of copying and pasting generic paragraphs. Visitors will also appreciate learning about the product from a different perspective.
It is common among sellers to do the same thing with the product images. They simply take what the manufacturer provides and post it to the product page. The viewers see the same thing over and over again. Others take it a step further by posting some of their pictures of the item to capture different angles and situations. This can certainly help online buyers who are relying on images for their purchase decisions. As for search engine optimisation, it pays to give attention to the product image tags. Insert relevant keywords so that people can see the pictures when performing image searches.
The URL is one of most important elements in SEO. Search spiders will always check this for keywords to see if it will be relevant to future searches. In the past, it was common to use jumbles letters and numbers for the page address. Later on, it became common practice to use the article or blog title for the URL. When it comes to ecommerce, you can use the product’s name while being as descriptive as possible. Check out what they do among the top online sellers out there so you can imitate what they are doing.
It is common for pages to link to other pages within a site as a way to boost traffic while presenting helpful information to the readers. For example, someone looking at a product might want to learn more about alternatives for comparison. Links to these other options may be provided at the bottom of the page. This is a great tactic when it works. Even if the viewer doesn’t like the first product seen, he might end up liking one of the alternatives. A sale can still be secured for the business. However, lots of broken links will only cause frustration. Fix these as soon as you can.
Take note of the traffic and conversion rates before the optimisation and after. See if the things you did helped improve the numbers or not. Measure the net change to see if you are getting enough progress. You should be able to find opportunities through the statistics. For example, you will see the types of keywords people are using to reach your site. It will be clear if your chosen keywords are effective. You could make various changes and check to see the effects on the site after a few weeks.
Try these SEO tips and watch as your ecommerce business earn more than ever. If you want more information, read this in-depth SEO article written by the experts at Evolve SEO Agency.